OPTIMUM RELEASING on Prezi

Wales Creative IP Fund on Prezi

Warp Films on Prezi

Dragon DI on Prezi

Red Hour Films on Prezi

Protagonist Pictures on Prezi

film agency for wales on Prezi

'Submarine'-Exit Poll

Submarine Release date 18/03/2011 Number of people surveyed 248 Male 55% Female 45% Under 30 43% Over 30 57% Sources of Information Reviews 28% Word of mouth 21% Trailer shown at cinema 19% Newspaper or magazine articles 18% Posters 17% Others 14% Underground posters 13% Newspaper or magazine adverts 11% Television news / talk shows 9% TV Adverts 8% Online ads 7% Interviews 7% Facebook 2% E4 Slackers Club Promotion 2% Radio Adverts 1% Postcards 1% Baits to attendance It received good reviews 35% It's a British film 35% The advertising I have seen interested me 28% It's from the director Richard Ayoade 22% I was asked to come along by a friend / partner 17% The humour 16% Music by Alex Turner 10% It stars Paddy Considine 10% It stars Sally Hawkins 7% Coming of age story 6% Other 6% My friends are talking about it 4% It's based on the novel by Joe Dunthorne 3% It stars Craig Roberts 1%

Distribution and Exhibition

Harry Potter-19th November 2010-579 cinemas, opening weekend £18,319,721

Submarine-18th March 2011-60 cinemas, opening weekend, £244,476

Harry Potter-21 weeks on release (2 cinemas by the end!) Total box office £52,478,788

Submarine-19 weeks on release (1 cinema by the end!) Total box office £1,456,527

'Submarine'-Marketing

Nominated for best online campaign and best poster in 2011 Screen Awards for film distribution and marketing

'Submarine'-Marketing Info

http://www.moviemarketingmadness.com/blog/2011/05/movie-marketing-madness-submarine/

http://christhilk.wordpress.com/2011/05/31/movie-marketing-madness-submarine/

Harry Potter-Marketing

Harry Potter and the Deathly Hallows: The Marketing Campaign

View more presentations from latymermedia

http://christhilk.wordpress.com/2010/11/16/movie-marketing-madness-harry-potter-and-the-deathly-hallows-part-1/

Why they didn't release HPDHP1 in 3D

http://screenrant.com/harry-potter-deathly-3d-ross-82026/

Extracts for the exam-Section A

Follow this Youtube link and you will find loads of examples for Section A practice http://www.youtube.com/results?search_query=G322A&search=tag

Cranford-Representation of Class

Technological convergence in Harry Potter

http://www.popularmechanics.com/technology/digital/visual-effects/how-vfx-artists-created-harry-potters-hybrid-heads

http://www.suite101.com/content/harry-potter--the-deathly-hallows-features-d-box-motion-effects-a304344

Marketing and Exchange-The Rise of the Geek

Traditional marketing is collapsing – not merely because of costs, but because commercial activity is distrusted. Viral buzz, on the other hand, feeds specific tastes by being more precise, and because it caters to the growing hunger for participation – the "demand this" mentality where people power can change multiplex managers' minds about what they screen. The more homemade the advance word on your film, cooked up by the audience itself for no money, the better.

So what are the consequences? No doubt the chasm will deepen between mass entertainment film-making and the rest. Blockbuster output will likely retreat further into sequel-dominated attempts at repeat successes. And professional analysis will wither, while online sites will either cater for increasingly niche fields or focus further on celebrity and trivia. As Thompson says, even the trade papers are now covering rumours, "talks" that a star may be up for a role, rather than copper-bottomed confirmation.

http://www.guardian.co.uk/film/2011/mar/17/sxsw-film-geek-domination-harry-knowles

More Marketing Info!

http://www.moviemarketingmadness.com/blog/2010/11/movie-marketing-madness-harry-potter-and-the-deathly-hallows-part-1/

'Submarine'-Production Company info

http://www.ukfilmcouncil.org.uk/16049

Definitions for G322 Section B

http://asanda2mediastudies.blogspot.com/2009/12/selected-key-terms-for-institutions-and.html

Useful infor for G322

http://www.launchingfilms.tv/