Thursday 17 November 2011

Wednesday 16 November 2011

'Submarine'-Exit Poll

Submarine

Release date 18/03/2011

Number of people surveyed

248

Male

55%

Female

45%

Under 30

43%

Over 30

57%

Sources of Information

Reviews

28%

Word of mouth

21%

Trailer shown at cinema

19%

Newspaper or magazine articles

18%

Posters

17%

Others

14%

Underground posters

13%

Newspaper or magazine adverts

11%

Television news / talk shows

9%

TV Adverts

8%

Online ads

7%

Interviews

7%

Facebook

2%

E4 Slackers Club Promotion

2%

Radio Adverts

1%

Postcards

1%

Baits to attendance

It received good reviews

35%

It's a British film

35%

The advertising I have seen interested me

28%

It's from the director Richard Ayoade

22%

I was asked to come along by a friend / partner

17%

The humour

16%

Music by Alex Turner

10%

It stars Paddy Considine

10%

It stars Sally Hawkins

7%

Coming of age story

6%

Other

6%

My friends are talking about it

4%

It's based on the novel by Joe Dunthorne

3%

It stars Craig Roberts

1%



Distribution and Exhibition




Harry Potter-19th November 2010-579 cinemas, opening weekend £18,319,721

Submarine-18th March 2011-60 cinemas, opening weekend, £244,476


Harry Potter-21 weeks on release (2 cinemas by the end!) Total box office £52,478,788

Submarine-19 weeks on release (1 cinema by the end!) Total box office £1,456,527








'Submarine'-Marketing





Nominated for best online campaign and best poster in 2011 Screen Awards for film distribution and marketing










'Submarine'-Marketing Info









Harry Potter-Marketing