'Submarine'-Exit Poll

Submarine Release date 18/03/2011 Number of people surveyed 248 Male 55% Female 45% Under 30 43% Over 30 57% Sources of Information Reviews 28% Word of mouth 21% Trailer shown at cinema 19% Newspaper or magazine articles 18% Posters 17% Others 14% Underground posters 13% Newspaper or magazine adverts 11% Television news / talk shows 9% TV Adverts 8% Online ads 7% Interviews 7% Facebook 2% E4 Slackers Club Promotion 2% Radio Adverts 1% Postcards 1% Baits to attendance It received good reviews 35% It's a British film 35% The advertising I have seen interested me 28% It's from the director Richard Ayoade 22% I was asked to come along by a friend / partner 17% The humour 16% Music by Alex Turner 10% It stars Paddy Considine 10% It stars Sally Hawkins 7% Coming of age story 6% Other 6% My friends are talking about it 4% It's based on the novel by Joe Dunthorne 3% It stars Craig Roberts 1%

Distribution and Exhibition

Harry Potter-19th November 2010-579 cinemas, opening weekend £18,319,721

Submarine-18th March 2011-60 cinemas, opening weekend, £244,476

Harry Potter-21 weeks on release (2 cinemas by the end!) Total box office £52,478,788

Submarine-19 weeks on release (1 cinema by the end!) Total box office £1,456,527

'Submarine'-Marketing

Nominated for best online campaign and best poster in 2011 Screen Awards for film distribution and marketing

'Submarine'-Marketing Info

http://www.moviemarketingmadness.com/blog/2011/05/movie-marketing-madness-submarine/

http://christhilk.wordpress.com/2011/05/31/movie-marketing-madness-submarine/

Harry Potter-Marketing

Harry Potter and the Deathly Hallows: The Marketing Campaign

View more presentations from latymermedia

http://christhilk.wordpress.com/2010/11/16/movie-marketing-madness-harry-potter-and-the-deathly-hallows-part-1/

Why they didn't release HPDHP1 in 3D

http://screenrant.com/harry-potter-deathly-3d-ross-82026/

Extracts for the exam-Section A

Follow this Youtube link and you will find loads of examples for Section A practice http://www.youtube.com/results?search_query=G322A&search=tag